If you want to rank a website, you need to know how many keywords a website should have? We’ll try to find all the answers from this well-researched article.
What is Keyword?
Keywords are such terms that people type on the search engine to get the answer. For example, you want to buy a computer. You can search best computer shop near me. Here “best computer shop near me” can be a targeted KW as you are searching writing this term.
Whenever anyone searches for such terms, search engines like Google shows results based on the search. It follows an algorithm setup to generate data based on search queries. That way search engine generates the most relevant result of a search topic.
The Idea of SEO Keywords
Generally, keywords facilitate the overall search engine optimization of a website. We often call them SEO keywords.
To rank top of the search, you need to focus on SEO keywords rather than general terms. Also need to put a targeted word on a webpage at least 2 or 3 times to get engagement.
So if you have a website that sells a specific service or product, you have to ensure that your website contains related terms that people might search. Thus, you can get higher traffic to your site. Here, keywords come into play.
Types of SEO Keywords
SEO keywords have three phases—primary, secondary, and additional. You can use different phases of words to bring more engagement to a website. Based on the size, SEO keywords are two types.
- Short tail keywords
- Long-tail keywords
So a keyword can be long-tail or short-term. A long-tail keyword has a higher chance of ranking than short words.
Read More: The Guide To Keyword Research
How Many SEO Keywords Should I Use on a Website?
A website can rank with thousands of keywords. With focus keywords and relevant keywords, websites create separate engagements. Everyone wants to get ranks for the desired keyword.
For that reason, websites need to have good search engine optimized content pages. Google wants original designs and content patterns to provide higher ranks. Hence, keywords vary based on content size and word limits.
A study by Ahrefs says that “longer format contents generally rank for having more keywords in it.” That means content size and keywords density is co-related with each other.
The estimated number of keywords will be 1-2% on web content. Alternatively, excessive use of exact keywords is not good SEO practice.
Use the focus term at least 2 or 3 times for each separate title. Plus, try to maintain the sequence and tuning of sentences while adding keywords. Add a couple of quite similar terms instead of the exact key phrase to add more variations. Using particular keywords on the heading is also a good practice.
How Many Keywords Should a Content Page Have?
Based on content sizes, the implementation of keywords is maintained. You must put the targeted word once or twice on short content. However, on medium-length content, the number will rise higher.
For example, if content crosses a size of 1500 words, use 4 to 6 keywords in your writing. When it crosses 2000 words, you may use 6-8 keywords. You may use the Yoast SEO tool’s suggestions to know the exact number of SEO keywords on content.
Sometimes the content may rank for related key terms. That is also an encouraging sign for web content. So, put more focus on content design with relevant key terms to make it happen.
SEO experts suggest using similar key phrases rather than focusing keywords on a consecutive number on a single page. Along with focus keywords (6-8%). A content page needs original and related terms to get the expected ranking.
Use of Same Keywords Excessively on a Website; Good or Bad for SEO?
Using the same keywords excessively on a website is not a good practice. It makes web pages and content pages look repugnant.
Search engine mentions this way of putting excessive keywords as keyword stuffing.
Therefore, Keyword placement should be done naturally rather than forcefully. While writing content, maintain natural language fluency. That way, content looks more natural, and keyword placement gets proper.
According to an SEO expert’s analysis, for every 1000 words placing the same focus keyword more than 20 times is excessive. So, maintain a proper keyword density to avoid any unfair SEO practices.
 How Many Keywords Should I Use on Different Webpages?
A website is a formulation of so many web pages. All those pages can rank with unique keywords. Therefore, use the exact refection of such pages based on the keywords.
How many keywords should be on Landing Pages
A targeted keyword should be placed on the title of that landing page. Then just put the word twice or thrice naturally on your writing. Also, add some similar words of that targeted word if possible. But try to put the keyword maintaining the natural tune.
Keywords implementation for other pages
Contents usually get ranked based on the proper use of focus keywords. On content, the focus keyphrase rank is the main target. Therefore, add the word in the title, headings, and meta -descriptions on your content pages. Also, maintain a natural tune while putting the keywords on content.
FAQs
Here are some frequently asked questions you should know.
How many keywords can a website have?
A website can rank with thousands of keywords. It doesn't have any fixed numbers. You should focus on two or three focus, alternative, and additional keywords to rank each of your web pages.
How many keywords is too many for SEO?
It would be best to place keywords correctly on your web content to maintain proper tuning of sentences. However, putting too many key phrases counts as unnecessary— for every 1000 words, more than 20 keywords on a webpage is considered too many.
Does google penalize for keyword stuffing?
Yes, keyword stuffing is not permitted according to google ranking factors. The use of certain keywords excessively creates a negative impression. As a result, Google may remove all pages from the search engine. Note that, Google ranking is not possible with keyword stuffing.
How many keywords should be on a home page?
Just put two or three keywords on each page for ranking. To maintain uniqueness, you may also use targeted keywords, synonyms, and related words. The 'Rank math' SEO tool counts keywords placement on articles very well.
How do I make my website SEO-friendly?
To make an SEO-friendly website do the basics properly. Make a proper landing page with appropriate keywords. Maintain responsive design with appropriate keyword-based articles. It will make your site SEO-friendly. Taking help from professionals is also another way.
Conclusion
Along with relevant SEO factors analysis, we have provided How many keywords a website should have? Some websites rank on top with more than thousands of keywords.
Overall, the placement of SEO keywords following the upper-held instructions is enough for website rankings. Don’t overoptimize keywords, and don’t do anything silly. Just put keywords naturally on your website to earn satisfactory SEO results. That is enough for ranking a website.
Ruth Carol is a professional SEO expert providing services concerning to search engine optimization process. She has 10 years long experience with vast knowledge in the field of modern search engine optimization process and is continuing. Her educational background, along with her working experience in this field, enables her to gain ample knowledge in this subject area. She was an active volunteer in google serve program and a regular blog writer subjecting SEO optimization process and special tips. Follow her blogs on seoviser. Besides, she is an active member of the Chang Mei International SEO Conference. Furthermore, she is the founder of SEO Viser, which is an SEO agency providing SEO solutions all over the world. She aims to help companies ranging from small to big to develop a long-lasting solution to rank their site. Apart from that, she provides consultancy services related to search engine optimization and contributing to social media and online platforms like Fiverr, Upwork, etc. To know more about her services and anyone can visit seoviser or simply email her through her website. She is a great mind and loves to share knowledge. Contact her at seoviser.
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