Things You Should Know before E-commerce SEO Audit

In current days, digital marketing has a significant predominance in marketing, especially for ecommerce. And we all know that SEO is the prime course of action to obtain greater visibility.

It won’t be enough for you if you have ecommerce and hope that people will visit your page spontaneously. There are countless websites, and many are of joining the number each day. That makes the completion increase too.

To enhance traffic, your website needs continuous improvements via frequent evaluation. But that’s not all. Converting the organic traffic into customers is a challenge. E-commerce SEO audit has a remarkable role in making this possible.

There are several points in performing an E-commerce SEO audit for ranking in search engines. We will discuss the factors in the article.

Reasons Behind an E-Commerce SEO Audit Is Necessary

Now, you will find the mass people online rather than in random local places. A person who used to visit a marketplace now spends a significant time of the day in an online market. As people buy goods every moment, online businesses are growing steadily and becoming another place of competition.

Whether visible or not, it will be clear to an average person that e-commerce is more challenging because giant competitors like Amazon or E-bay are everywhere. But, that shouldn’t discourage you from being among the top search results.

That brings the E-commerce SEO strategy in. But, how to proceed. Well, know the strengths and weaknesses of your website, then plan for the improvements.

Google at first inspect a website to determine its position. That puts the website in a series in terms of appearance. There are nearly 200 ranking signals, and Google uses these signals to choose the respective website’s ranking.

An E-commerce SEO audit would be ideal for improving or identifying the ranking signals. Wide-ranging audits assess the notable ranking signals. It helps you know which parts of your website need improvement.

If one can set these things in the proper order, it will increase the possibility of well ranking in SERPs. It will also help raise organic traffic.

A. The Way to Perform E-Commerce SEO Audit

An E-commerce audit is no different from other typical website audits. A marketer should know the importance of SEO elements for better-improved ranking, conversions, and enhancement of your website.

There are some other elements we will discuss below that have more influence on E-commerce. But, before that, we may go through some essential factors on Off-page and On-page SEO.

E-commerce audit (On-page SEO)

We can begin by inspecting the on-page SEO effort. The optimization of a website to get an excel ranking is on-page SEO. We have here some essential sections for analysis through what we can get an expected result from the SEO.

Assessing the use of keywords

Evaluating the use of keywords is the initial step of E-commerce SEO. Your pages appear to result from relevant searches, and keywords help the process. In the long run, that brings more visitors, and the customer among them increases sales.

We suggest you target the maximum outcome through the audit of the pages for the main keyword. It ensures that these keywords are properly utilized and have the correct position, like the Meta tags.

Google search console is a helpful tool to detect the particular page of your website that doesn’t have a good position in search engines and results. After identifying the page, go for the evaluation of the keywords and fix the matter.

For deficient keyword integration

The keyword integration is the prerequisite to obtaining a core keyword’s better ranking. Ensure that you have these in the product description from the product’s title tag.

After sufficient integration of keyword

If you have managed to integrate your keywords properly, focus on the other keywords and target. You can use Google Search Console to know about the queries that will lead to traffic. Also, about the leads that will help get new keywords.

Analyze your title tag and Meta Description

SEO audit has another part- auditing Meta description and title tag. These 2 factors initiate your website’s first impression to the visitors. You want your visitors to get attached to our page and put a click. Don’t miss to assess these tags and use compelling terms.

Google Search Console is a good assistant for evaluating clicks. You can monitor your website’s CTR (click-through rate) yourself. That will ultimately show you whether your tags create attention for the click. Your search result’s position will also lead your CTR.

If your position is 2nd in the ranking, your CTR is probably lower. People generally stay on the search result’s 1st page. There is a higher CTR generation always is in the 1st page.

For increasing CTR

Re-optimize your Meta description and title tag to increase your website’s click-through rate. These 2 have to integrate the main keyword. Descriptive Meta descriptions and title tags help generate CTR also. By it, people get an idea of what they may expect from a particular website.

Expand your sales after getting a higher CTR

Having high CTR but fewer sales indicates that your title tags and Meta description need re-evaluation. It often happens that the meta description doesn’t match with the product page. The customers ultimately didn’t buy from the page even after simultaneous clicks. It is recommended to re-creating meta-description and title tags matching the product page.

On-page content strategy evaluation

E-commerce SEO audit has another essential part, which is the analysis of your website’s content strategy. Content is a vital element behind obtaining CTR and getting potential buyers. What the audience wants from content is helpful information available in good content.

There is always a space to find an issue and improve. On-page content strategy evaluation helps with that. Study your competitors’ websites and observe what they are doing to achieve an effective content strategy. Note what you should work on and what you have missed.

The evaluation is beneficial to increasing traffic.

If the content strategy is not foolproof

It’s not unusual to find a gap in your content strategy. Creating exact content help fix the issues and drive more traffic. There are many tools like FAQFox for finding content topics and keywords.

Once the content strategy is foolproof

When you are sure that your content has no more significant gaps, start working with more content and enhance your website in terms of SEO.

B. E-commerce audit (Off-page SEO)

Off-age SEO is another section of the E-commerce SEO audit. It includes several factors that influence improved search engine ranking. One thing to remember, it is not possible to switch things directly as the operation of off-page SEO runs externally.

Evaluation of backlink

Another key to a better ranking of the search results is backlinks. It is a bridge to your website from another site. Backlink helps rank your page, building reliability and reputation. The condition is that it should come from an authoritative and trustworthy website.

Having bad backlinks

Having found bad backlinks demands you to contact the people who planted the links to your content. The links should be removed. With that, disavow the website, which has low credibility. But, it is not a regular issue.

Once you have a good backlink profile

If your backlinks are proven good and credible, use the opportunity to obtain more backlinks. Contact the people associated with linking to your content and invite them to try it on other pages. They can then use the link of the respective contents.

There are many other reliable sites you can invite to your page for linking your content. That will get you a high diversity link profile.

Analyze social media profile

Social media can be a great help in getting a better ranking. There can be an argument for that. But actually, what the truth is- social media can bring a remarkable amount of traffic as there are options to share here. Social media has the potential to improve your traffic. It is also possible to gain backlinks from here.

Social media is a significant part of E-commerce. Consider doing some analysis makes sense before sharing links of any product or content.

What if there was no share of links on social media?

There is no delay or early moment for sharing links on social media. What the matter is- there is no loss in utilizing your social media page. It will be the perfect time to share a link while you offer a discount on your products or service or have newly published content. Consider adding some interesting and catchy text with the link.

If you share links

You might have shared your page links in your profile already. If so, evaluate those links performance. Going through your profile analytics is a way to check if the links bring traffic. You will find out the links which play a part in increasing and improving your strategies.

C. Technical SEO, E-commerce SEO audit

How your website performs is the outcome of how you do your technical SEO. The way the search engines get to your page is also dependent on that. You will have to deal with many products, contents, and other elements. The topic of e-commerce takes many technical issues to leaf through.

Having technical SEO in the e-commerce SEO audit checklist will assess your website’s technical factors possible and check if these factors are running properly.

Analyze your site for XML sitemap and robots.txt

XML sitemap and Robots.txt are essential components to help the search engines understand your website.

• txt: robot.txt files specify for google where to go and where not to in your page. If you don’t want the part of your website overcrowded, inform Google which specific part of your webpage is not ready.
• XML Sitemap: Google gets the direction to evaluate your certain pages and index them by the XML sitemap files.

Both of them are important if you want a perfect E-commerce SEO audit as the Google trail through your pages by it.

Not having XML Sitemap and robot.txt

Add XML sitemap and robot.txt now if you don’t have them on your site. There are guidelines available on how you can make robot.txt on Google’s websites. Google Search Console is a good way to set XML sitemap.

Having both the elements

Make sure that your XML sitemap and robot.txt have a perfect set after you have both the elements. Also, ensure that none of them block Google. Google needs to find your website’s essential pages, which you allow. Verify that also.

Analyze your website’s speed and the pages loading time

Your webpage’s ranking is highly dependable on the page load time. This E-commerce SEO audit’s another essential part. Not working fast and taking comparatively more time make the audience switch to another website consequently through the search result. Thus, a website needs to be swifter to provide information quickly.

According to the users, it will be standard if a page responds in two seconds. Google page speed insight is a useful tool for checking the site speed and finding the sections to improve.

If the site is slow

Google has suggestions for you if your website is not fast enough and takes quite a long time to load. There is a possibility that you have to take down larger images, videos, files, or content from your website to settle the issue.

Also, you can use the speed analysis tools. The best would be to contact professionals who have knowledge and experience in that,

If your website’s speed is fast enough

Your job isn’t done if your website performs fast. Keep an eye on it and don’t miss any opportunity to improve the speed.

Make a mobile-friendly website

Besides the speed of your website, mobile-friendliness is also necessary. The number of user on the web are mostly from smartphones, and the number is increasing. Consider it seriously so that the audiences find your website flawless.

Having your website not mobile-friendly will divert them to other sites, and that will definitely interrupt your ranking.

Google examines your website’s mobile-friendliness by mobile-first indexing. After the analysis, it gives it a ranking. So, you cannot pass by the matter anyway.

A not mobile-friendly website

The first to-do for you after discovering your website is not mobile-friendly is to make it so. Integration of responsive design is one of the preferable ways to do that. By that, your website will be adaptable for the platforms and operate smoothly.

Ensure your website is secure

Your website needs security also. And, this E-commerce SEO audit factor you cannot simply pass by without execution.

The audience or the customers often need to provide their personal information like credit card details for purchase. People will not go for purchase to the site if the security measures are not set. Google also prefers the security of the sites.

Last Words

These were all about some E-commerce SEO audit’s major factors. Now you can prepare your checklist and identify the issues and fix them. And, by that, you can permanently change your search engine ranking.

In our discussion, we defined the factors as the main segments of technical SEO, on-page SEO, and off-page SEO. With that, there are also mentions of the issues associated with them and solutions to them.

We expect all of these have answers to your questions. Good luck with your E-commerce SEO audit.