10 Best Online Digital Marketing Courses in 2022

The marketing landscape has changed dramatically in the past decade. The best platform for marketing is now the digital space. However, you must compete with thousands of other businesses to reach your desired audience. If you do not have a comprehensive digital marketing strategy, you will lag behind.

Whether you are a marketing professional or a business owner, you need to be up to date with the latest digital marketing methods. But in the modern world, it isn’t easy to do so while maintaining other obligations. Hence multiple online digital marketing courses are flexible and affordable. Just pick one to get started and improve your digital marketing skillset.

What is Digital Marketing?

Marketing is all about connecting with your customers. You must have a solid strategy to get the audience interested in your products or services.

However, this must be done in suitable spaces and time, and the best place is the Internet. The Internet allows you to engage with your customer like never before, and the rise of social media has made it easier than ever to reach your customers directly.

Most people spend a lot of time on the Internet, and this trend is still increasing. That is why marketers are trying hard to find the best way to take advantage of the Internet. New strategies and methods are being developed every day to do so.

What does Digital Marketing Offer?

Digital Marketing provides the best solutions for your business to reach a broader audience and thus grow your business. Digitally it is easy to reach a vast quantity of people, which is impossible to do locally.

Digital Marketing includes SEO (Search Engine Optimization) on-page, off-page or technical SEO, content marketing, affiliate marketing, email marketing, inbound marketing, social media advertising, influencer marketing, etc.

Best Online Digital Marketing Courses

Online digital marketing courses are gaining popularity as businesses and professionals understand the importance of digital marketing as part of their marketing strategy. Learning platforms are now creating courses that offer a lot of knowledge about digital and social media marketing.

Many colleges and universities are also joining the trend by providing online courses. The following are some of the best digital practices available online:

1. LinkedIn| Online Marketing Foundations

LinkedIn has quickly established itself as a must-have course for people worldwide. The app connects professionals and businesses and also provides listings for jobs. But that’s is not the only service they provide. They also offer multiple professional online courses to increase your expertise.

Their Online Marketing Foundations course is designed for beginners. Whether you decide to take it as a career or brush up on your knowledge, this is your course.

This course offers knowledge on all digital marketing platforms, including SEO topics, web analytics, email and content marketing, influencer, and social media marketing.

Notably, the American Marketing Association has approved the course.

• Duration-4 hours, 13 lessons
• Cost- First month free, then $24.99
• Certification- Available on completion
• Level- Beginner

2. Google Digital Garage| Fundamentals of Digital Marketing

Google Digital Garage was designed by trainers using real-life examples and experiences. It was authorized by the Interactive Advertising Bureau and the Open University.

This course is designed to help you learn how to implement your marketing skills effectively. The course has a high success rate, and many graduates are implementing their gained knowledge in real-world scenarios.

The course is self-paced and is therefore incredibly flexible to your needs. The course includes data insights, business strategies, display advertising, content marketing, email marketing, e-commerce, local marketing, mobile, SEM and SEO, social media, video marketing, and Web optimization.

• Duration- 40 hours, 26 modules
• Cost- Free
• Certification: Available on completion of final exam
• Level- Beginner

3. Reliablesoft Academy| Digital Marketing Courses Bundle

Reliablesoft Academy offers a bundle of digital marketing courses, including SEO, content marketing, email marketing, E-commerce, Google analytics, and social media marketing. The classes are structured to give you in-depth knowledge of the topics and train you for success on every digital platform.

The course was designed by successful digital marketers with over 15 years of experience. The course covers a total of 180 topics, and all of the material is available for download in PDF. It can be a little expensive, but as you are paying for 8 courses with lifelong access to study materials, it is considered a good deal. There are also regular discounts available as well.

The course is regularly updated, and you shall receive the updated material for free. If you are a businessman or a professional, this court will suit you.

• Duration- Self Paced, 54 lessons
• Cost- $312 for 8 courses
• Certification- Available on completion of 2 exams
• Level- Beginner, Intermediate

4. Hubspot| Inbound Marketing Courses

Hubspot’s Inbound Marketing Course is heavily focused on inbound marketing. It is also the best place to learn inbound marketing as the co-founder is the one who came up with the concept. Inbound marketing focuses on creating exciting content that is personalized for the audience.

This course is designed for both businessmen and professionals, with each lesson teaching you tactics to build and grow your business. There are 15 videos and 4 quizzes available.

• Duration-54 Hours, 6 lessons
• Cost– Free
• Certification– Available after exam
• Level– Intermediate

5. Skillshare| Introduction to Social Media Strategy

Designed by Brian Peters of Shopify, this course is one of the most popular on the platform. This course has been designed to expand your business’s reach on social media. It is a concise course for beginners and people in business.

• Duration- 45 minutes
• Cost- Free
• Certification- Not available
• Level- Beginner

6. SEMrush| SEO Fundamentals

SEMrush’s courses focus on SEO for beginners. It has short breakdown videos that are perfect for professionals who require flexibility.

The course is easy to grasp and offers topics such as search engine basics, technical SEO, on-page SEO, signal linking, local and international SEO, and SEO for mobile.

• Duration- 4 hours, 31 lessons
• Cost- Free
• Certification- Available after exam
• Level- Beginner

7. EDX| Micromasters Program in Marketing in a Digital World

EDX micro masters is a graduate-level program on EDX organized with help from Curtin University, Australia. Instructors designed this course for advanced learners in digital marketing.

This course is ideal for those who want to advance their career in digital marketing. Unlike other online courses, where the videos are shorter and informal, these courses are more of the academic type.

If you wish to achieve a Master’s in digital marketing or something related to it, this course will help you gain university admission.

This course covers digital branding and engagement, reputation management, buyer behavior, analysis, strategic brand management, and online marketing strategies.

• Duration- 1 year, 7-9 hours weekly
• Cost- $795
• Certification- Available on completion
• Level- Advanced

8. Udemy| The Complete Digital Course

Udemy’s complete digital course provides 12 comprehensive courses in 1 to provide you with in-depth knowledge of digital marketing.

It covers all the basics of digital marketing, making it perfect for new businesses. The course is top-rated and a best seller on Udemy.

Apart from the video tutorials, the course also offers interactive projects and checklists. The original pricing for this course may seem excessive, but Udemy regularly offers discounts that can make this course more affordable.

The course offers 37 articles and 10 downloadable resources, and once you register, you gain lifetime access to these materials.

The topics covered by this course include market research, WordPress, copywriting, email marketing, SEO, YouTube, LinkedIn, and other social media platforms, Facebook ads, Google AdWords, and analytics.

• Duration- 20+ hours
• Cost- $129.99 for 12 courses
• Certification- Available on completion
• Level- Beginner

9. Coursera| Marketing in a Digital World

The digital marketing course on Coursera is a Masters in Business Administration (iMBA) offered by the University of Illinois. This course has been available since 2015 and has recently been updated. It is easily one of the highest-rated and popular courses available on Coursera.

This program explores various topics, including digital marketing analytics, SEO, and social media marketing. Many videos and texts are available as course material and regular assignments, quizzes, and assessments.

This course also covers a unique case, the applications of 3D printing in marketing.

• Duration- 27 hours
• Cost- $1368 (Financial aid available)
• Certification- Available on completion
• Level- Beginner, Intermediate

10. Udacity| Digital Marketing

Udacity’s course is a nanodegree program designed for digital marketing professionals. It teaches you how to use advanced social media tools to grow your business. This course requires prior knowledge of digital marketing, however.

Udacity offers personalized help through a technical mentor and personal career coach. The program is designed to provide you with hands-on experience in digital marketing through learning. You will also participate in a live campaign for this course.

The course will cover marketing fundamentals, social media marketing, content strategy, SEM using Google ads, email marketing, display advertising, and Google analytics.

• Duration- 3 months
• Cost- $399 per month
• Certification- Available on completion
• Level- Intermediate, Advanced

To Sum Up

The rising popularity of online digital marketing courses has led to an increase in the number of organizations investing in and offering such courses.

But not all are up to standards and may be a waste of time and money for you. Therefore, it is best to look into a course and see if the reviews and ratings for it are positive before investing in it.

However, online courses are nowadays the best way for professional and business persons who need the flexibility to learn digital marketing at their own pace and difficulty.