Why On-Page SEO is Important

SEO is definitely a hot topic in the Digital Marketing business. As technologies become cheaper and more widespread, consumer buying behavior changes – this is where SEO becomes more important. And when talking about SEO, on-page SEO comes first in the line.

But what is on-page SEO? Why is on-page SEO important to my company? Will it give me an advantage over my competition?

Below you will find a short introduction to on-site SEO, its potential benefits for your marketing strategy, and a checklist of why on-page SEO is important

But before digging further into on-page SEO, let’s rewind the basics of SEO in brief.

What Is SEO and The Types It?

SEO or Search Engine Optimization is the set of practices to optimize web content to improve organic positioning in search engines such as Google.

In short, if well applied, SEO allows a website, blog, or e-commerce to appear on the first page of search engines. Thus, search engines are the leading portal users usually consult to find what they are looking for.

In this way, the chances of getting visits and conversions increase.

Depending on the aspect that we want to optimize on our website for Google, there are different types of SEO.

• On-page or on-site SEO
• Off-page or off-site SEO

In order to implement the best possible strategy, it is necessary to make a distinction between on-page and off-page SEO. This will ensure the maximization of results. These are very different tools, but at the same time complementary.

On-Page vs. Off-Page SEO: The Definition

Before going into the full article, it is necessary to mention the difference between On-Page and Off-Page SEO briefly. As I had already explained in the previous paragraph, there is a distinction in approach between the two strategies/terminologies.

What Is On-Page SEO?

On-page SEO refers to all the measures that can be taken directly within your website. It is done to improve your position in the ranking of searches on various engines.

The concept refers both to individual web pages and to the entire site. It differs from Off-page SEO, which instead consists of the set of actions taken outside a website. It is crucial for anyone involved in web content to know this difference well.

The tactics that are used therefore involve:

• The use of the best keywords
• The optimization of the meta description
• The HTML code and
• The title tag.

These tools are practically the foundation of on-page SEO factors.

What Is Off-Page SEO?

As we have seen, on-page SEO refers to all those factors within the site. On the other hand, off-page SEO refers to the aspects that take place outside your website.

We are therefore talking about a series of activities that are implemented outside the site. But they still have the purpose of improving the positioning of the page in search rankings. The factors of off-page SEO are as follows:

• Link building actions
• Digital PR,

But in this article, we’ll discuss On-page SEO in detail. See more about the complete SEO practices here.

Why On-Page SEO is so Important?

On-page SEO is important because it helps search engines to understand the contents of the site. Google, the best search engine, constantly analyzes how relevant the contents are. It does so through very precise algorithms based on the keywords that are used on websites.

Basically, algorithms try to “understand” the content of websites based on the keywords people are using. On-page SEO, therefore, indirectly communicates to Google which contents to detect.

In practice, it suggests how the content should appear on the Search Engine Results Page to the search engine.

Working on the page is the first step, even before intervening in activities outside the site. So the advice I give you is first to fix the SEO of your site. Making sure that the structure is created ad hoc and everything works properly, and then work on the Off-Page SEO.

The importance of on-page SEO:

• A higher ranking
• Advanced tracking frequency
• Improved local search
• Drive organic traffic
• Increases the value of the website in the long term
• Increased conversion rate and earning potential of the website
• Better click-through rate
• It is an inexpensive but very powerful marketing system
• Its administration and updating are simple
• The target audience will recognize your brand

What are the Main On-page SEO Elements?

The On-Page SEO is a long and complex activity, which affects many different components – titles, Meta, URL, etc. It also affects the parameters of the architecture of a site or the readability and usability of the page.

Here are the main on-page SEO elements:

Keyword:

Nowadays, we prefer to adopt longer keywords than in the past. They are better suited to modern search patterns. The keywords should be chosen mainly based on the target audience.

Meta description:

When we talk about Meta description, we refer to the short description that appears under the URL. It typically aims to describe the content of the page and contains keywords.

Title tag:

This is the main page title or header that appears in search engine results. Here, too, the inclusion of keywords is of paramount importance.

Structure of the URL:

It represents another factor of fundamental importance. That is because it allows easier and faster scrolling from one page to another on the site.

It is preferable to use an easy-to-understand URL; the latter tend to attract more users and therefore receive a more significant amount of clicks.

On-page SEO Checklist: How to Start an On-Page SEO Strategy?

To develop a strategy based on the on-page SEO technique, you must take into account the following steps:

• Do keyword research to detect the keywords and the most searched topics in Google related to the theme of your web page.
• Maintain a sufficient keyword density to attract the attention of Google’s algorithms. But don’t overdo it, or you will be penalized.
• Optimize metadata. You must take care of everything in detail!
• Ensure the quality of the content. When your post is of quality, the people who visit you will do it again. Remember that it is important that users are recurring.
• Put a keyword in your web domain to give users a general idea of ​​the content they will find. Google will also recognize it and, therefore, will assign you a much higher ranking.
• Place CTA or Call to Action segments within your content. That way, you can invite readers to interact with your page. They can do it either through comments or by sharing it with other people.
• Use good servers to ensure your page loads fast. That is a key factor for user UX. It is also recommended to use optimized images that maintain quality but are appropriately sized.

Blog

When you are a blog owner, you can improve your on-page SEO by paying attention to the content architecture. The internal maintenance of the SEO of a blog is simple: you just have to update the page and install plugins that help you study its performance.

Create quality content

On the Internet, it may seem that everything is written or created but. Nothing further from reality! Try to be innovative or add something more to the existing content. Both your visitors and Google’s artificial intelligence will thank you.

Metadata optimization

The metadata is in the HTML code of each page. They include your page’s title tag and Meta description in search engine results. Having optimized metadata will help users know what your page has to offer.

Headers

Headings are usually the most prominent words on the page. For that reason, the search engines give them a little more weight than the rest of the text. So it’s a good idea to include your target keywords in the titles of each web page. But be sure to reflect the quality content on your page.

Structure the URLs

URLs are another essential aspect for good SEO on Page optimization.

URLs must, of course, be SEO Friendly. Avoid using numeric URLs, queries, or codes if possible, which reading them does not make it clear what the page is about.

Keywords

There is no denying that keywords are one of the main characteristics of on-page SEO. They help search engines identify what your content is about.

You must research and create a list of these words to plan your content under the SEO environment. Your posts must have a meaning and a fundamental objective: to follow the line framed by the keywords.

Keyword density

Keyword density refers to the frequency of keywords used on a single web page. It’s not just about how many times a keyword is used but also how often it appears within a text. To summarize:

Keyword density = number of uses of the keyword ÷ total number of words.

Image optimization

Another part of the content is the images, so it is necessary to optimize them too. Optimize web images in PNG and JPG format. What does this refer to? It is vital to reduce its weight so that the page can load quickly.

You can also assign a description to help Google’s algorithm recognize what it is about. That way, you can also be visible within the Google image search engine. It is necessary to take advantage of all the possible fields!

Loading time

All search engines seek to be recognized for their speed, which goes hand in hand with the loading capacity of web pages. That is why the first few positions of the SERPs are set aside for those sites that are fast.

In general, when a page takes time to load, the user usually returns to Google and selects another result. You must prevent that from happening to you!

Internal links

Internal links are those that directly from one page to another on the same site.

An internal link is the process of hyperlinks from one page to another on the same website. They are important in making Google rank you higher. The more internal links you have, the more Google considers your site.

External links (or outbound links)

External links are hyperlinks that take to another website or domain. There are two types of external links:

1. Inbound links: those links that you receive.
2. Outbound links: the links that you create.

Receive or create backlinks is crucial. They are one of the top Google ranking factors. Outbound links don’t do that much in ranking, but they can indirectly help to improve the user experience.

What Are The Most Common Mistakes to do On-Page SEO?

To prevent your on-page SEO from failing, you should avoid falling into the following mistakes at all costs:

• Duplicate content: Google will label you as a plagiarist. You will be able to say goodbye to the idea of ​​seeing yourself in the SERPs
• Absence of proper title tags for each of the contents of your website
• Having broken links, whether internal or external. Currently, there are many web tools and even plugins that will help you avoid it on the Internet.
• Disproportions in the text-HTML
• Low keyword density.

On-Site SEO Tools to Analyze the Site Performance

To analyze a site and the experience, there are also fast tools or better browser extensions. They will help you to have at a glance an almost complete overview of the fundamental aspects of SEO On Page to keep in mind.

For Chrome, we recommended using the SEO Quake extension, and for Safari, use SEO Doctor. Simple and fast, they will help you in your work!

Conclusion

We can’t describe enough why On-page SEO is important. It is the first step towards a functional and successful website.

In today’s guide, for obvious reasons, we have to limit ourselves to the basics only.  However, we feel this was informative enough to understand the importance of On-page SEO.

Got an insight? Let’s know in the comment section below.