Which marketing operation is the most profitable in today’s time between search engines, social media, and e-commerce marketing?

This is a commonly asked question by all sorts of services. Because all businesses are opting for digital marketing. And, you must be from just another company.

Moreover, maybe your organization has assigned you to plan digital marketing. And, you are not sure what kind of marketing operation you should perform.

Here, you will get help sorting the never-ending confusion regarding promoting your service online. Let’s start by briefly discussing the three specific terms.

Search Engine Marketing (SEM)

This marketing operation is administered to increase the visibility of a website. Let’s say you have an E-commerce site.

Now, your target is to get more traffic. To get that – you can create Ads on Google to let people know that your site exists.

Relating to that, you must have already seen ads for many services while browsing. Currently, Google and Bing ads are the most effective SEM.

Social Media Marketing (SMM)

This one is kind of obvious. Regardless, everything you do to promote your service on social media is Social Media Marketing.

SMM involves various marketing activities. There are different social media platforms as well. However, have you seen Facebook ads? They are all over Facebook at this moment.

These ads can be because there are countless Facebook pages. And these services identified that most of their target customers are on Facebook.

E-commerce Marketing: Not a marketing strategy

This is not exactly a marketing operation. Instead, it’s simply about what you do to promote your E-commerce service.

That being the fact, one might carry out both SEM and SMM to advertise a specific E-commerce site. Nevertheless, there are many more popular ways to promote an E-commerce service.

So, which marketing strategy is most profitable these days?

Well, it is not about which one is most profitable because SEM and SMM both play a major role in promoting a business online.

I have already stated in the E-commerce marketing that these services can administer both SEM and SMM. Know that – it’s not just true for E-commerce.

Almost all businesses will benefit from performing proper SEM and SMM. Moreover, you can decide to implement the following strategies-

• Influencer marketing
• Mobile marketing
• Affiliate marketing
• Email marketing and etc.

These are just a couple of examples. If you dig deeper, you will have a lot to discover and execute for your service.

How do I decide on a marketing operation?

Once again, all forms of digital marketing will help you spread your service so that you can increase sales. But, you might not be able to do all of them. There are 5 main reasons for that. Check the following aspect.

Business model

This will determine what kind of marketing you should go for. For instance, I have seen many E-commerce doing SMM content marketing only because they don’t offer much.

Business origin

Perhaps, the country for your business operation is still unsuitable for email marketing. So, you need to consider other options and find out which strategy is most effective.

Budget

It’s everything! Because you might plan to perform all sorts of digital marketing, but you can’t afford it. That’s why you select the most viable and affordable marketing operation.

Aim

This is crucial. Besides, it will vary in different marketing operations. For example, you want more page likes on Facebook. For that, you can create a Facebook ad (Video, Image) to promote the page.

Which platform is your target customer at?

Most of your target customers can be on social media. Let’s make it more specific- they could be only on Facebook. So, you conduct Facebook marketing only. And that’s under SMM.