The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

Branding and SEO are somehow quite connected as both are for the same objective. One aims to reach the audience, while another describes what the people want to know. The activity of SEO is centralized in arranging the right phrases and keywords. Branding is about the description of the company’s culture and loyalty. The question […]