Strategic Use of Images in Search Engine Optimization

If you like to know about the strategic use of images in search engine optimization, you have come to the right place!

For increased ranks on search engines, stunning photographs play a significant role. That’s why knowing all the tactics of engaging photos can help you a lot to improve your site ranking in Google, Bing, Yahoo, and every other big search engine.

So, go through this article, and see everything you need to find out about creating visually appealing photos for a website or blog posts.

Strategic Thinking in SEO

Strategic thinking is honestly the key aspect of every successful story. And the SEO is not any different. The perfect implementation of an SEO strategy can give you a fruitful outcome like the top positions in the search engine.

There are two main components of strategic thinking. You have to advance your own interest while avoiding damaging the interest of others. And balancing these two takes considerable thought and expertise.

Strategic thinking focuses on persuading others to believe what you want them to think. And to that photos are indeed the significant way. You can utilize social media profiles, blog photos, and other online fields to use images strategically.

However, one thing you have to be careful about is that you can’t overtly do the influencing. Search engines have certain rules for publishing your content. The more you follow them, the more chances your site will get to rank.

So, while you are up to optimize images for search engines, make sure you follow all the fundamental rules. Otherwise, it will hurt your SEO rather than become beneficial.

Why do You need to Position Your Image Strategically?

After entering a web page, viewers don’t spend much time judging the materials on it. They tend to have a short attention span and don’t even recall the things after a while.

That’s why you have a short time on your hand to grab your readers’ attention and persuade them further. This is where images play an important role.

Basically, images are the first thing readers notice in a blog or website. They also focus more on photos to understand the information it tries to give. Because of this, an image can deliver a message relatively well as well as quicker than other reading materials.

But even if the images can grab more attention by nature, the placement is also essential. A perfect arrangement can instantly catch the attention of site viewers. They can understand what you want to say without thinking much.

Ways to Optimize Images for Search Engine

There are a few tips that you can follow while optimizing your images for better ranking. Here are what you can do.

Perfect Placement

So, which position is perfect when you are about to place a picture? Well, it actually depends on your site design. You need to make sure that the readers see the images immediately without scrolling down.

Another excellent way of smart picture placement is to develop a post with many images that are placed sequentially and not displayed at the same time.

As the pictures are related to each other, viewers might find an urge to click and view all the photos one by one. However, it might create disturbance in some cases, so be sure about that.

Increase The Loading Speed

If the images of a website load slowly, the viewers will simply jump out of your site. So, optimize the size of the pictures and make them as compact as possible. The smaller the size, the sooner the images will load.

Make Your Website Responsive

Responsive websites can capture the attention of all kinds of users and also lower the bouncing rate. Because of this, ensure all the images and other elements loads equally on mobile, PC, tablet, or others.

Conclusion

That’s all about the strategic use of images in search engine optimization. You see, pictures are a great place to insert your messages. So, utilize this scope and make your website more SEO-friendly.