Shopify is a fantastic platform for efficiently and quickly launching an online store. However, sales don’t happen magically as they will with any other platform.
Making successful Shopify sales may be as easy as getting help from your friends or as complicated as building a complex Facebook advertisements funnel. However, we must all begin somewhere.
Here’s how to get your first Shopify sales step-by-step. We’ll discuss how to get those first conversions and keep your momentum going so you can generate more sales as time goes on.
There are four steps to the guide. However, let’s start by answering a very common question:
How Long Will It Take to Make a Sale on Shopify?
The time it takes you to make your first Shopify sale is determined by several factors, including:
- The age and authority of your domain (if you’re purchasing an existing domain)
- Your market research depth
- How your prices and products represent your research
- How well you present (images, product descriptions, etc.)
- Incentives you have in place to entice visitors to purchase from you
For example, if you don’t have an existing network and create a site that doesn’t create meaning in the present market, generating a sale could take an eternity.
It will be challenging to break through the market if your products aren’t priced appropriately or if you don’t offer incentives like free delivery over a particular amount or coupons for first-time buyers. This is especially important if you’re in a highly competitive marketplace.
Even if you don’t have an extensive existing network, you can expect to achieve your first Shopify sale within a reasonable period (a few weeks or months). The idea is to make the most of what you already have and optimize your store.
For the time being, I’ll assume you’ve done your homework on market research and set up a fully functional store. If you’re just getting started and don’t yet have a Shopify store, start with the first portions to get your store up and to run.
Targeted Traffic is Key
To earn sales quickly, many new stores owners hurry to drive traffic to their store – any form of it.
Yes, getting visitors should be your top priority to increase your Shopify sales. Until people visit your website, you won’t know if your products are priced correctly or whether your brand and target demographic resonate.
However, if you consider sending the incorrect people to your store, you may waste a lot of money!
People who aren’t right won’t buy – it isn’t because your store is terrible, but because your things and brand aren’t right for them.
You can design highly focused strategies to attract the correct demographic to your site by using bought traffic. However, unless you’ve had real customers, you won’t be able to be optimistic about who those good folks are.
That’s why you need to begin by utilizing your accessible traffic sources.
Steps to Increase Sales on Shopify Dropshipping
Here are a few tips you can follow to expand your Shopify sales.
Step 1: Make use of free traffic sources
You may generate Shopify business analytics business by utilizing free traffic sources. You’ll be able to observe what types of individuals come to your site, who signs up, who left without taking any action, and, eventually, who spends money with you.
Once you have that information, you may use paid traffic tactics to target lookalike audiences.
Consider reaching out to the inner circle to get your first Shopify sales. Although your network is not obligated to buy your products, spreading the word and asking for help doesn’t hurt. Share the news on your social media accounts, including Facebook, Instagram, LinkedIn, Tik Tok, Snapchat, and others.
If your friends and family aren’t interested in your products, try to get them to share your shop on social networks instead. You’ll start looking into other networks to see if any of your target clients are lurking there.
Below are some quick tips on how to make the most out of free traffic sources:
- Provide trial copies or early bird discounts for your inner circle
- Create, maintain, and continuously improve Reddit presence, especially in the relevant communities
- Create Facebook and Instagram stores
- Showcase your products on social media stores and business pages
- Use marketplaces like Amazon
- Make use of Pinterest marketing
- Get existing customers to provide referrals
Step 2: Build an email list and monetize it
It would help if you optimized the worth of each visitor since you got free traffic flowing in from your past efforts. You can optimize your store on Shopify and create an email list and check email valid or invalid to convert visitors into subscribers and sales.
If you have email subscribers who are interested in your goods, you may contact them and, with the correct strategies, obtain repeat purchases for your Shopify store.
Here are some advanced tips for monetizing your email list:
- Choose a suitable email marketing software
- Create your email groups to sort through your list conveniently
- Use email tracking services
- Make use of a variety of popups to grow your email list
- Carefully construct the email communication process to best suit your product category and marketing efforts.
- Send reminder mails for Wishlists
Step 3: Use bought traffic to increase Shopify sales.
If you’ve followed all of the preceding procedures, you ought to have made a few sales by now.
Instead of depending on informed assumptions, you’ll have a wealth of data on what genuine buyers look like. It’s time to put that information to work and increase your sales.
- Advertise on Facebook and Instagram.
You may increase traffic to your site and increase sales by using Facebook and Instagram advertisements, as long as you route the correct people to the right pages.
You may target users on Facebook based on a range of factors, including:
- Demographics
- Interests
- Pages they like
- How they engage with your company
- Location, and more!
You can also use a Facebook Pixel to gather information from visitors to your website. If you’re not experienced with Facebook Pixel, it’s a piece of Facebook code that notifies when visitors are on your website. It’s pretty simple to set up, and you won’t need any coding skills. After you’ve set up the Pixel, you’ll be able to show advertising to people who have visited your site.
- Use Lookalike audiences for the website, email, Facebook and Instagram pages and interactions, etc.
- Use Google Ads
- Get paid promotion from influencers
Step 4: Increase sales by optimizing your store.
When your store has a lot of foot traffic, you’re bound to generate minimum sales. However, there is always room for improvement to maximize value for each visitor.
Following are some recommended optimizations you could make to your store:
- Integrate a live chat feature into your Shopify store
- Insert user-generated content reviews
- Consider starting loyalty programs
- Create a fine-tuned mobile version of the website
- Optimize the products page for increased user comfort
- Create upsells for products
Conclusion
Making a sale on Shopify dropshipping might come automatically. However, maintaining and increasing sales is the part where effort matters. The best practices and smart tips should be beneficial for improving your Shopify dropshipping sales.
FAQ
How do I succeed in Shopify dropshipping?
Follow the promotional campaigning guidelines and best practices mentioned in the article above. Remember, utilizing your resources to the fullest and making smart moves is critical.
How profitable is Shopify dropshipping?
Putting the extremes of success and failures on Shopify dropshipping into account, an average Shopify store could realistically earn 10-20% profit margins from $1000-$1500/month.
Can you drop ship without ads?
It is possible to dropship and make sales on Shopify without investing in ads. However, the reach and sales might differ from expectations.
Why is my Shopify store getting no sales?
If your Shopify store is getting no sales, that can be due to driving poor quality traffic or not using good conversion tactics, or both.
How can I increase my sales quickly?
From introducing new products to expanding your market and target demographics, many measures can be taken to drive your sales up. It’s a matter of what’s applicable and affordable for you.
Ruth Carol is a professional SEO expert providing services concerning to search engine optimization process. She has 10 years long experience with vast knowledge in the field of modern search engine optimization process and is continuing. Her educational background, along with her working experience in this field, enables her to gain ample knowledge in this subject area. She was an active volunteer in google serve program and a regular blog writer subjecting SEO optimization process and special tips. Follow her blogs on seoviser. Besides, she is an active member of the Chang Mei International SEO Conference. Furthermore, she is the founder of SEO Viser, which is an SEO agency providing SEO solutions all over the world. She aims to help companies ranging from small to big to develop a long-lasting solution to rank their site. Apart from that, she provides consultancy services related to search engine optimization and contributing to social media and online platforms like Fiverr, Upwork, etc. To know more about her services and anyone can visit seoviser or simply email her through her website. She is a great mind and loves to share knowledge. Contact her at seoviser.
OUR SERVICES
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.