Contextual Link Building: The Ultimate Way to get Rank-Boosting Links

Let’s cut to the chase. Strong, pertinent contextual link building is what you need to remain on top of the SERPs. It has a massive impact on search rankings. In fact, they are the most significant component of the search algorithm.

Any site without links is less likely to be ranked in organic search results. There is no alternative to getting a higher ranking in search engines to get traffic for the website. If used correctly, it can be proven a strong SEO linking strategy for websites.

Not all links are formed equally. Contextual links require the most demanding types of links to get. With ever-changing updates, Google makes it difficult for site owners to find quality incoming links.

The rules of building contextual links seem as changing as well as challenging. There are several ways to build links, many of which can be long-term investments. This article will explain contextual links, their benefits, and how to build them.

What are contextual links?

Contextual links are the links surrounded by the clickable text in the body of content. It’s an SEO strategy that is found in the written content of the webpage. The goal here is to build deep links in related content on another website with high traffic.

The linked websites are the ones where the potential audience spends most of their time. Giving links to a particular section transfers top URL power to linked sites.

It helps search engines to develop relevancy factors for both linked and linking websites. In other words, contextual linking is a way for building backlinks from top-rated sites.

Linking to well-known and authoritative external resources gets you high credibility and popularity among users. Thus, it boosts the reliability of the content for search engines. It denotes the written content is not spam.

Rather contextual link building is research-based and relevant to the linked URL. For the most part, these are “editorial links,” which are inserted as external links in other websites’ content.

Example of Contextual Link Building

Let us suppose you have written an article on your website. It’s about digital marketing trends. Also, there is one more article that includes the word “trends.” The article has a section about trends in digital marketing. So, you can use the section to build a contextual link for your article.

Contextual Linking for Users

Building contextual backlinks generate publicity for a business. It increases brand recognition and reliability among people who are ignorant of your business. If used correctly, visitors will think of you while making future purchases.

On the other hand, it usually means lower bounce rates. Contextual linking makes it easier for users to navigate the linked website through contextual links. Since they are reading it, they may not worry about clicking on those links.

Linking to other URLs means that you want to send your potential customer to the correct place.  If you can place links at suitable locations in content, users will be interested in exploring the linked pages.

Types of Contextual Links

• Internal links: It refers to the links inside a part of the content that is directed to another part of the content on your site.
• External links: It is also known as outgoing links. These are links inside a part of the content on your website and directing to other websites.
• Reciprocal links: When you link back to your site in its own content for another site, these links are used. This is considered as a way to bring back a contextual link favor.

How Contextual Link Building Helps in SEO?

Many website owners use contextual backlinks without knowing their benefits. All the benefits work as a cumulative effect. If used effectively, all types of businesses will experience the following benefits.

• Contextual links are linked to the deep from the content of a website. It decides the uniqueness of a website.
• Contextual linking helps bring brand awareness to a website. The targeted audience of the website will undoubtedly see the content through search.
• Since the website gets more visibility, authors will view your site and link back to it. Thus, they would give more contextual links.
• Contextual links help the company you prefer to reach out to you. They can include your article on their website, which allows you to get a backlink. This is great for SEO link juice.
• It gives you more credibility because you want to link out to well-known and authoritative sources.
• It not only means you are credible but also denotes your site is trustworthy.
• Since you get more recognition, you will see an increase in social media shares.
• As your site gets more traffic, it’ll likely increase your sales.
• Last, of all, contextual links offer more quality information to the reader. It should be your main priority as a site or business owner.

Most Beneficial Practices of Contextual Link Building

Contextual linking is one of the most crucial SEO strategies in the internal linking structure. It is the quickest way to increase your website’s search performance. But, you need to optimize it well to get the most out of it.

Below are some of the most excellent practices that you should consider to create a high-yielding linking structure.

· Choosing Relevant Websites

Many have tried to connect with related websites, which has helped them get links back to their site. It is one of the most efficient ways of contextual link building. Some people claim that these websites should be in a similar niche.

Actually, this is not true. Contextual links can be from a relevant field or a subject related to the business. You should always avoid unrelated categories which are not related to business or topic.

· Content Should Be Written as Contextual

Contextual content contains additional information about relevant topics. Adding those contents helps to get a link back to your website.

· Using Main Keyword as Anchor Texts

It is wise to use the anchor texts that contain main keywords. As a result, search engines can easily understand the relevancy of the linked page. The article gets a high rank on the search engine. Thus, the page ranked when someone searched for it.

· Pick High-Quality Websites for Links

It is better to get only one link from a high-grade site than from thousands of low-value sites. People have succeeded by picking sites with high editorial standards.  So you need to identify websites with top-quality content.

The greater the quality of the content, the tougher it is to get featured in an article. Making a good relationship with high-quality website owners can be time-consuming. The more effort you can put, the richer will be your contextual links.

· Use Descriptive Phrases

Don’t fill your contextual links with phrases or keywords. Search engines don’t favor this practice. As an alternative, you can use descriptive phrases that contain the keywords naturally.

· Keep Contextual Links Natural

Make sure you don’t use the contextual links forcibly into the content. Place the links naturally where it suits. You can check the competitor’s way of using contextual links into their content for an idea.

· Link to Factual and Authoritative Sources

Link to websites that can provide factual and trusted authority to your content. Doing this gives you credibility among potential viewers as well as search engines.

How to Build Contextual Links?

Contextual link building is the fast and easiest way to increase any website’s search performance. Though it is tough to build contextual links, there are some ways to do this.

1. Create Authoritative Content that Makes you a Leader

Being a leader brings your brand a tremendous benefit. Your content demonstrates your knowledge and skill to your audience. You can build trustworthiness with them by creating authoritative content.

Create content that is unique, interesting, and above all, beneficial. When your audience recognizes you as a leader, they will confidently link back to you. You can learn to solve a problem, engage with something by creating content.

The best content is the one that solves the problem of the audience. It saves time, reduces frustration, and remarks you as a credible leader. This will help your brand draw the attention of new clients.

2. Connect with Content Curators for Links

If a site can provide useful content to the right network, it can drive organic traffic. Connecting with content curators speed up the process. You can connect with content curators to get these resources available on the web.

This will increase your chance of getting contextual links. You can connect with content curators through websites like Ubersuggest. Also, these will help you find relevant information from different sources.

3. Create a Backlink Worthy Content

Creating high-quality linkable resources helps you build contextual links. If someone gives you a backlink, it means they are recommending you to their audience. So you need to make content that is worthy of a backlink.

4. Broken Link Building Strategy

Using a broken link-building strategy helps you form editorial links and progress with search rankings. Here is how this strategy works;

• At first, search for any broken page, such as a 404 error.
• Then remove all the domains from the page that links to it.
• Connect these websites to inform them if their link is broken.
• Last of all, offer all these websites on your page as an alternate option.

5. Brand Awareness through Podcasting

You can build links and increase brand awareness through making relationships with podcasters. Reach out to them to get interviewed. Give an interview on your area of expertise. Use Postage to find podcasts relevant to your niche.

Make sure you search for a podcast to add value to your content. Find a host and explain your idea. Don’t hesitate to connect to hosts with large followings. If their fan base isn’t large, it doesn’t mean that it won’t increase.

Set up a particular time to record your interview if they accept you. If you get a backlink from them, they will provide it in their show notes. Show notes are available on their site. As a result, you can use contextual backlinks and mentions on their sites.

6. Create Newsworthy Contents

It isn’t easy to find authoritative sites which will link back to your site. However, this can be easier if you manage to feature your site or create newsworthy content. Newsworthy content is a type of up-to-date and well-timed content.

People are interested in these, and they like to read, cite, mention, share and promote. If you want to get picked by well-known media sites like CNN and BBC, create some valuable content.

7. Write a Guest Post for Authoritative Sources

If you want to get quality backlinks, you need to write posts for authoritative sources. Before that, it is necessary to check the website for authorization. While writing the article, mention about your company.

List all the websites where you want to be included. After listing the websites, start reaching them if you can get a guest post. It is better to contact the sites relevant to your niche or complementary niche.

8. Create Cross-promotional Opportunities

You can work with complementary brands to generate cross-promotional chances. Use YouTube live video or a webinar that helps to build contextual links. Some brands use influencer marketing to increase brand awareness and promote their business.

9. Use Guestographic Strategy

Earlier, people used to use blog commenting to get thousands of backlinks. But, these days, the focus is on quality over quantity. Now getting 5 to 10 relevant links is enough to get ranked on search engines.

Using geographic strategy helps you get relevant links from authoritative sites. Geographic strategy is a contextual link-building service that helps you reach the goal. Here is how you can implement geographic strategy;

• Design an infographic and post it on your site.
• Search for sites that are relevant to your infographic topic.
• Explain your infographic to them and offer them some benefits.
• Get contextual links to your site in return. It will increase your performance on search engines.

Frequently Asked Questions

1. What is contextual link building?

Contextual link building is a strategy where the links are surrounded by text in the content. It has a higher SEO value and can have a huge impact. Contextual links can be beneficial to a website if used in the proper place.

2. How do you create a contextual link?

Contextual links contribute to increasing the credibility factor in the search engine. You can create successful contextual links in many ways, such as guest posts, editorial links, broken backlinks, and interviews.

3. What are the benefits of contextual linking?

The major benefits of contextual linking are;

• Increased brand awareness
• The reduced bounce rate for a website
• Generate more traffics
• Improved SEO score or ranking with a backlink

4. What are formal and contextual links?

Formal and contextual links can be described in two ways in an article. Here the term, “contextual” refers to the outside facts of an article. Similarly, the term “formal” refers to the inside facts of an article. The formal links also include the features that work within sentences.

Wrapping Up

In summary, contextual link building is essential for boosting outcomes on search engines. The number of links included on a particular content has an impact on Google. So having several links on the top of a web page is always better.

The possibilities of generating contextual backlinks are endless. Take into account that all links are unique. So focus on the quality, not quantity. Besides, contextual links use authoritative sources that the reader values most.

You can follow the practices discussed above. Also, you can optimize contextual links on your site to generate higher SEO scores. Last, of all, analyze your competition to take advantage of contextual linking.